Spotlight on Blade & Rose at Alexandria’s Baby Boutique

Welcome to Alexandria’s Baby Boutique, where whimsy meets comfort in our stunning new Blade & Rose collection. Each piece is a delightful fusion of artistry, craftsmanship, and pure cuteness—tailored for exceptional little ones.

1. A Story of Passion & Innovation

Originating in the UK in 2010, Blade & Rose was born from founder Amanda’s frustration with boring baby leggings. She innovated a line of leggings featuring charming designs on the bum—combining softness, durability, and joy—from the very beginning.
Today, it's a thriving family-run venture with ethical production values and global acclaim.

2. Designs That Delight

Whether it's Highland cows, dinosaurs, honeybees, or beloved characters like Moomins™ and Paddington™, these designs bring personality and flair—turning everyday wear into a fashion statement.
From 3-piece sets with leggings, tops, and socks to cozy rompers and snuggly accessories, every ensemble is thoughtfully curated to brighten your child’s wardrobe.

3. Cozy Quality, Ethical Heart

Made from Oeko-Tex Standard 100 certified cotton, Blade & Rose pieces are gentle on delicate skin and free from harmful substances.
The brand also upholds ethical manufacturing standards, prioritizing sustainability, worker welfare, and transparency across their supply chains.

4. Why Alexandria’s Boutique Loves It

• Fun Meets Function: Leggings are brilliantly stretchy, ideal for cloth diapers and active little explorers.

• Thoughtful Gifting: With adorable matching sets and accessories, they make for stylish, heartfelt presents for baby showers or birthdays.

• Sustainable Style: Parents can feel good about choosing fashion that is kind to both children and the planet.

5. Shop the Highlights Available Now

Explore our exclusive Blade & Rose selection, including must-have collections like:

• Neutral Highland Cow, adorable 3-piece sets with top, bottom, and socks (~£27.50)

• Honey Bee, including bibs, zip-up rompers (~£18–22) and full coordinating sets

• Bailey the Cow, light-blue top, leggings, & socks (~£27.50)

• Plus Moomins™, Paddington™, and more playful favourites.

Bring Smiles Home

At Alexandria’s Baby Boutique, we believe in clothing that doesn’t just look cute—it evokes joy, comfort, and a touch of magic. Immerse your little one in the whimsical world of Blade & Rose, where every outfit is an adventure waiting to begin. Click, shop, and make today an extra special one!